Does your Data Have a Positive Impact on Revenue?
In today’s environment, the promise of data is high, but the reality is abysmal. If data is the basis for your internal operations and customer relationships, it definitely plays a key role in decision making. Therefore, it makes business sense to exercise a high degree of care with your data. This means managing and protecting its integrity. Data doesn’t work for you unless you cultivate its value.
Data strategy can’t be stagnant; change management leads to success. With mergers, executive changes, new regulations, emerging competitors and random changes in the business environment a flexible approach tailored to your needs is the only way to go.